Company: Apple Inc.

Location: Cupertino, CA

Tools: Axure RP, Keynote, Adobe Illustrator, Adobe Photoshop


ABSTRACT

This project was a design challenge from Apple for a full time Interaction Design position on the Emerging Technologies - Sales Training Delivery team. I was given 2 days to identify and solve the problem. Following this and a series of interviews, I was hired for the position to start in July of 2017 after my graduation from Wellesley College in May. 

 

PROBLEM

How do you increase salespeople app usage by introducing leaderboards?

 

UX GOALS

After defining the problem, I listed out the metrics for which we are trying to achieve and measure within the app as well as various strategies to help bring them to life in the most intuitive way.

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SPECIFICATIONS

Next, I listed the intended goals for both salespeople using the app as well as administrators of the app. From there, I delved into which features this app should include for both parties based on these proposed goals.

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LEADERBOARD RESEARCH

Before I jumped into the process of beginning to design for these intended goals and features, I wanted to take the time to research popular features and various appealing aspects of leaderboards that keep users engaged and retention rates high.

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SALES RESEARCH

As someone with limited sales experience, I felt the need to consult with peers that had previously worked in sales specifically selling Apple Products. I interviewed Kameron, former Apple Specialist, about what his sales success was measured by. Next came prioritizing sales needs and determining what metrics are most important to measure the achievements of salespeople in general in order to create relevant leaderboards.

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STRATEGY

Understanding the users is essential for solving any solution for a product. This can include their behavior, actions, likes and dislikes. People are interested in a product when they think it can add value to their lives. This could be short term such as completing a task, or long term such as future planning or lasting results.

 

HYPOTHESIS OF SOLUTION

People need to see value in Apple’s leaderboard feature and gain results in order to keep them interested A method to increase value for users is personalization and empathy. The challenge with it is that users are so diverse, it’s difficult to design something that fits for everyone. By creating an intuitive application for users to visualize, measure, and keep track of success as well as browsing leaderboards to discover new goals and see their success ranked amongst peers, I believe users will take part in healthy competition in order to drive sales.

INTENDED USER & USER PERSONA

Next I defined the user group: competitive salespeople at Apple reseller locations worldwide. This user persona below is a representation of the goals and behavior of the hypothesized group of users. By putting a human face to the intended user group, one is able to create empathy for the real humans they are designing for.

STORYBOARD

To visualize the interaction flow, I created a very basic storyboard indicating how and why a user would interact with the leaderboard feature.

PAPER MOCKUPS

To determine the user flow, interactions, and appearance. I began by doing some paper mockups of various features that could be applied within the app.

FINAL DESIGN

After paper prototyping, I took to Axure RP to digitize my designs.

WELCOME PAGE and PROFILE

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LEADERBOARD SEARCH and DISCOVERY

This design was based on one of my newer favorite Apple apps — Maps. The bright and colorful UI personally makes me in a good mood and excited to explore various locations around me. A similar design was implemented for leaderboards for the same purposes of engaging users to discover new leaderboards and keep track of their ranking.

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LEADERBOARD TRACKING

To the right of the header features a star icon for which can be pressed to favorite a leaderboard you watch to frequently check up on. By clicking “My Store” more options will appear for a user to sort by their own store, district, state, and country to see their standings ranked amongst more than just their regional peers. Users also have the option to sort by various time periods